ABOUT RAAHI MEN

OUR STORY:

Raahi was born out of a personal need rather than a business idea. Initially, it wasn’t even a brand—it was simply a way for the founders to solve the fashion challenges they faced in their own lives. Over time, it became an anecdote for the men in the families, who struggled with the market’s lack of quality embroidered tailored couture options.

What started as a solution to a personal problem soon sparked larger conversations, leading to the thoughtful planning and development of RAAHI.

While the journey has only begun, there’s a long way to go to shape Raahi into the brand we envision – IT’s JUST STARTED.

WHO WE ARE:

The new brand is a juxtaposition of tradition and modernity, heritage and innovation, individuality and universality. Rooted in the richness of Indian craftsmanship, passed down through generations, this legacy is reimagined through the lenses of contemporary global fashion.

By fusing artisanal heritage with modern sensibilities, we craft pieces that resonate with the global man—confident in his identity, conscious of his choices, and unafraid to stand at the crossroads of the classic and the new.

WHAT DO WE WANT TO ACHIEVE?

Raahi aspires to be India’s brand for the world – one that embodies strong, proud sentiments through every ensemble it creates. Our vision is to be the voice of the millennial, Gen Z, and next-generation men who are always in pursuit of that perfect look - the kind that feels just right. Not overdone, not underwhelming, but effortlessly sharp.

With a deep understanding of the evolving style sensibilities, Raahi is all about combining sophistication with a modern edge to become your go-to for everything in men’s fashion.